Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

Before you push forward, pause

A new year often brings a sense of renewal. It's a time when we establish fresh goals and new strategies. Yet somewhere between January's enthusiasm and December's finish line, it's easy to become consumed with the work and stop evaluating whether the message still aligns with the mission. 

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Melyssa P. Edwards Melyssa P. Edwards

Juneteenth: A story of American freedom

In just a few days, the United States will observe Juneteenth. Juneteenth is more than a date on the calendar, it's a defining part of American history.

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Melyssa P. Edwards Melyssa P. Edwards

The lessons that shape me

I consider myself a lifelong student, not only because I was diligent throughout my primary and undergraduate education, or because …

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Melyssa P. Edwards Melyssa P. Edwards

Start before you feel ready

One of the most meaningful lessons I've learned in the midst of the changes going on in my life right now is you don't have to feel ready to begin a new thing. As someone with a strong A-type personality, I naturally want all the boxes to be checked and logistics in order before I take a leap …

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Melyssa P. Edwards Melyssa P. Edwards

The importance of being honest

Honesty really is the best policy. When the people around us, whether they be in personal or professional relationships, are less than truthful; it hurts.

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Melyssa P. Edwards Melyssa P. Edwards

The power of the pivot

One thing I’ve learned in my career, and really just life in general, is that progress is rarely a straight line. Whether it’s work, school, or in relationships, detours are inevitable, but they aren’t failures.

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Melyssa P. Edwards Melyssa P. Edwards

This is my rain

In our careers, we all experience seasons that feel a little heavier than others. Rejections. Proposals that didn’t land. Opportunities that slipped through our fingers. Speeches that didn’t resonate the way we hoped. These things can sting.

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Melyssa P. Edwards Melyssa P. Edwards

You are here.

If you’re old enough to remember when malls were the place to be, you might also remember the freestanding map, usually found at either end and in the center of the shopping establishment. The map would detail all the stores and clearly mark your location with an arrow and …

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Melyssa P. Edwards Melyssa P. Edwards

Bringing calm clarity to fast-paced environments

At one point in my career, I was assigned a complex writing project with no deadline. It required multiple pieces of content targeted for different audiences with consistent brand voice. Writing is my jam …

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Melyssa P. Edwards Melyssa P. Edwards

I get to mindset

One of the most powerful shifts we can make in our careers, and our lives in general, is changing our perspective from “I have to" to “I get to." It sounds simple, but this transformative mindset can create positive outcomes on how we show up at work, in our communities, and even in the job search.

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Melyssa P. Edwards Melyssa P. Edwards

🔥Busy isn’t the same as effective

At a previous gig, we held weekly corporate status meetings where one team member would share what they were working on. Without fail, they'd start with the same phrase …

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Melyssa P. Edwards Melyssa P. Edwards

Intentional growth through vision boarding

You know what’s coming in less than two weeks: the flood of “new year, new me” posts declaring that 2026 is going to be the year.

Not me. Not doing it. I can 100% promise…

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Melyssa P. Edwards Melyssa P. Edwards

Change is constant

Heraclitus, the Greek philosopher, once said: “The only constant in life is change." One of my middle school teachers added his own twist: "Change is hard; then we die."  Two very true quotes indicating the ubiquitous and perennial nature of change.

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