One of the biggest misconceptions with regard to content writing is: “I don't have anything worth writing about.”

As a child, I thought I would grow up to be a teacher, a lawyer, a meteorologist. I never dreamed of becoming a marketing professional.

At an event last week, a fellow entrepreneur made a comment that really made me dig deep and think. They said building the business I'm building must be particularly difficult due to the pervasiveness of AI. 

Not every criticism is a verdict, sometimes it’s an invitation to something greater.

Some victories don’t make headlines, but they’re still worthy of celebration.

At the end of the day, every business needs someone who can challenge assumptions, ask thoughtful questions, and help bridge the gap between expertise and understanding. 

Yesterday, I was listening to a sermon by Pastor Steven Furtick of Elevation Church, and he said something that stuck with me: Don’t get so stuck on the summary …

Years ago, some former coworkers gave me the moniker “National Word Ambassador,” partly in jest but partly because the right words come to me so naturally.

Anyone remember the 1990s movie Philadelphia starring Denzel Washington and Tom Hanks? Throughout two-hour film …

As a society, we have become accustomed to move as quickly as possible. We binge-watch entire TV series to get to the ending. We skip the commercials. We listen to audiobooks at double speed. We buy the express pass so we can skip the line. We’re always rushing toward the outcome.

The story we tell ourselves can be the most powerful story of all … and the most damaging, if we let it.

I know I still have many miles to go in this career, but when I look back on the past 25 years and even beyond that, I realize my communication career started began taking shape long before I took a single course, wrote a single article, or facilitated a single workshop. 

Being yourself doesn't mean sharing every thought, experience, and detail of your life. It means understanding which parts of your story are most relevant to the people you want to serve.

As AI becomes more capable of producing content, authentic storytelling will become even more important. 

A new year often brings a sense of renewal. It's a time when we establish fresh goals and new strategies. Yet somewhere between January's enthusiasm and December's finish line, it's easy to become consumed with the work and stop evaluating whether the message still aligns with the mission. 

I am so grateful I grew up in a household where my Dad was present. Well ... most of the time.

In just a few days, the United States will observe Juneteenth. Juneteenth is more than a date on the calendar, it's a defining part of American history.

What's the difference between content creation and copywriting? It's a question I hear often and for good reason. Many people use these words interchangeably, but they're not the same.

In my nearly three decades of crafting messages, I've learned that writing rarely begins with the words themselves. Long before I put pen to paper or type out words on a screen, I listen. 

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.