The content you haven’t written yet

One of the biggest misconceptions with regard to content writing is: “I don't have anything worth writing about.” 

Fake news! 

Most professionals have a treasure trove of valuable content sitting right inside their heads. Think about it. The conversations you have everyday are a good source. The question your customer asks you all the time. The fallacy about your industry you're constantly correcting. The lesson you learned after years of doing something the hard way. The opinion you have about where your industry is headed. 

🤎 And my favorite, the story behind why you started your journey. All of that is content. 

The problem is staring at a blinking cursor on your device can make even the smartest person question whether their thoughts and opinions are interesting enough to share. But like so many things in life and business, the magic happens with human connection. Sometimes one conversation can bring forth the very idea you've been trying to share with your audience.

Before I start working with someone, I listen. I really listen.

I ask thoughtful questions, and I pay attention to whats being said, and sometimes more importantly, whats not being said. I notice when the energy shifts because we've landed on something they genuinely care about. Those data points and contextual clues help me understand what matters and how we can translate their expertise into a story that will matter to their audience.

And you know what? It's not magic.

Sometimes people are simply too close to their own expertise to recognize what makes it interesting; what story is most compelling. The knowledge you've accumulated over the years may feel ordinary to you because it's yours. But to someone who's trying to solve the very problem you've spent years learning how to solve, it can be extremely valuable.

You have the expertise (and the content) that makes you a trusted voice in your field. You may just need someone to partner with you who knows how to listen, recognize the story, and find the right words to tell it.

Your best content may still be sitting in your head. Maybe its time to put it out in the world. 

𝗪𝗵𝗮𝘁𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿? That might be exactly where your next piece of content begins.