Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

The summary isn’t the story

Yesterday, I was listening to a sermon by Pastor Steven Furtick of Elevation Church, and he said something that stuck with me: Don’t get so stuck on the summary …

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Melyssa P. Edwards Melyssa P. Edwards

Before you push forward, pause

A new year often brings a sense of renewal. It's a time when we establish fresh goals and new strategies. Yet somewhere between January's enthusiasm and December's finish line, it's easy to become consumed with the work and stop evaluating whether the message still aligns with the mission. 

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Melyssa P. Edwards Melyssa P. Edwards

You are here.

If you’re old enough to remember when malls were the place to be, you might also remember the freestanding map, usually found at either end and in the center of the shopping establishment. The map would detail all the stores and clearly mark your location with an arrow and …

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Melyssa P. Edwards Melyssa P. Edwards

Bringing calm clarity to fast-paced environments

At one point in my career, I was assigned a complex writing project with no deadline. It required multiple pieces of content targeted for different audiences with consistent brand voice. Writing is my jam …

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Melyssa P. Edwards Melyssa P. Edwards

🔥Busy isn’t the same as effective

At a previous gig, we held weekly corporate status meetings where one team member would share what they were working on. Without fail, they'd start with the same phrase …

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Melyssa P. Edwards Melyssa P. Edwards

Using time away to rest and recharge

A couple of weeks ago, I shared thoughts on making time for the important things in life and how to maximize the free time you do have. Multitasking can be smart, but at some point, you’ve got to dedicate time away for yourself.

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Melyssa P. Edwards Melyssa P. Edwards

Step-by-Step: Finding presence in autumn walks

Walking has become one of my go-to mindfulness tools. Not for the steps or pace but rather for the internal and external presence. Mind, body, and spirit, I believe we’re made of all three…

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Melyssa P. Edwards Melyssa P. Edwards

On mindfulness and writing

How mindfulness and writing can help fuel creativity: This year, I’ve used mindfulness to elevate my writing. It has helped me be more intentional. When I slow down I notice more. I become less reactive and more reflective.

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Melyssa P. Edwards Melyssa P. Edwards

Mindfulness is a growth mindset

Mindfulness has been my quiet resolution word of the year. From intentional breathing to guided meditation to carving out time for reflection, I’m forming the important habit of slowing down; not just to rest but to listen to myself, to others, to the moment I’m living in.

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