Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

The future is AI and people

At an event last week, a fellow entrepreneur made a comment that really made me dig deep and think. They said building the business I'm building must be particularly difficult due to the pervasiveness of AI. 

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Melyssa P. Edwards Melyssa P. Edwards

The summary isn’t the story

Yesterday, I was listening to a sermon by Pastor Steven Furtick of Elevation Church, and he said something that stuck with me: Don’t get so stuck on the summary …

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Melyssa P. Edwards Melyssa P. Edwards

My takeaways from Inbound 2025

I recently had the incredible opportunity to attend my first Inbound conference in San Francisco. Hubspot’s premier event is the go-to destination for anyone looking to dive deep into digital marketing, covering everything from research and execution to reporting and evaluation. This is some of what I learned and experienced.

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