Yesterday, I was listening to a sermon by Pastor Steven Furtick of Elevation Church, and he said something that stuck with me: Don’t get so stuck on the summary …

Years ago, some former coworkers gave me the moniker “National Word Ambassador,” partly in jest but partly because the right words come to me so naturally.

Anyone remember the 1990s movie Philadelphia starring Denzel Washington and Tom Hanks? Throughout two-hour film …

As a society, we have become accustomed to move as quickly as possible. We binge-watch entire TV series to get to the ending. We skip the commercials. We listen to audiobooks at double speed. We buy the express pass so we can skip the line. We’re always rushing toward the outcome.

Being yourself doesn't mean sharing every thought, experience, and detail of your life. It means understanding which parts of your story are most relevant to the people you want to serve.

As AI becomes more capable of producing content, authentic storytelling will become even more important. 

A new year often brings a sense of renewal. It's a time when we establish fresh goals and new strategies. Yet somewhere between January's enthusiasm and December's finish line, it's easy to become consumed with the work and stop evaluating whether the message still aligns with the mission. 

What's the difference between content creation and copywriting? It's a question I hear often and for good reason. Many people use these words interchangeably, but they're not the same.

In my nearly three decades of crafting messages, I've learned that writing rarely begins with the words themselves. Long before I put pen to paper or type out words on a screen, I listen. 

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.

As a communications leader, I’m constantly balancing strategy, storytelling, and execution. While I use a variety of tools throughout my work week, these three tools have become my go-to resources …

I recently had the incredible opportunity to attend my first Inbound conference in San Francisco. Hubspot’s premier event is the go-to destination for anyone looking to dive deep into digital marketing, covering everything from research and execution to reporting and evaluation. This is some of what I learned and experienced.