Authentically Written
Blog articles about communications, marketing, advertising and more.
The future is AI and people
At an event last week, a fellow entrepreneur made a comment that really made me dig deep and think. They said building the business I'm building must be particularly difficult due to the pervasiveness of AI.
“Just Be Yourself” isn’t the whole story
Being yourself doesn't mean sharing every thought, experience, and detail of your life. It means understanding which parts of your story are most relevant to the people you want to serve.
Why I think AI will make storytelling more important
As AI becomes more capable of producing content, authentic storytelling will become even more important.
Beyond the scroll
We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.
Should politics have a place at work?
Should politics have a place at work? Before I answer that that, let me start here …
Bringing calm clarity to fast-paced environments
At one point in my career, I was assigned a complex writing project with no deadline. It required multiple pieces of content targeted for different audiences with consistent brand voice. Writing is my jam …
Transparency. The trust builder you need during change
I’ve been thinking a lot about the amount of change (read: chaos) we’re bearing witness to in this season. I know change is always happening, but right now, it seems like A LOT.
Belonging is the real culture strategy
Belonging is a powerful and necessary in the workplace. When people feel seen, valued, and included, they contribute and thrive. Yet, somewhere along the way,