Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

The future is AI and people

At an event last week, a fellow entrepreneur made a comment that really made me dig deep and think. They said building the business I'm building must be particularly difficult due to the pervasiveness of AI. 

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Melyssa P. Edwards Melyssa P. Edwards

“Just Be Yourself” isn’t the whole story

Being yourself doesn't mean sharing every thought, experience, and detail of your life. It means understanding which parts of your story are most relevant to the people you want to serve.

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Melyssa P. Edwards Melyssa P. Edwards

Beyond the scroll

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.

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Melyssa P. Edwards Melyssa P. Edwards

Bringing calm clarity to fast-paced environments

At one point in my career, I was assigned a complex writing project with no deadline. It required multiple pieces of content targeted for different audiences with consistent brand voice. Writing is my jam …

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Melyssa P. Edwards Melyssa P. Edwards

Belonging is the real culture strategy

Belonging is a powerful and necessary in the workplace. When people feel seen, valued, and included, they contribute and thrive. Yet, somewhere along the way,

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